If you are interested in learning about Web 2.0 and the history of its development, Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers contains all the information you need to understand Web 2.0 and its importance. Read first person accounts from industry leaders and innovators, who describe the influence and potential of Web 2.0, a second generation of web-based communities and hosted services that facilitate collaboration among users. Enjoy interviews with representatives from companies like eBay, Microsoft, Sun Microsystems, and Adobe/Macromedia as you gain a greater understanding Web 2.0.

Is it technology? Is it philosophy? Or is it simply marketing hype? Web 2.0 is a concept so fluid that even the experts in this book don't agree on what it means. Some feel that no definition is even necessary. But most agree on one thing: Web 2.0 is a sweeping tide that's changing the face of the Internet.

Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control.

Here is a rich smorgasbord of unique viewpoints — from bloggers, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future.

About the Author

Bradley L. Jones manages various high-profile sites for Jupitermedia (internet.com) that focus on making technical information easy to understand and easy to learn. He oversees a dozen sites including Developer.com, DevX, Gamelan.com, VBForums, jGuru, and Java Boutique. In addition, he writes a weekly e-newsletter and numerous articles devoted to helping readers understand complex topics. He is an internationally bestselling author with a number of books to his credit, and has been recognized as an influencer in the technical community.